Chuck, Boris or... Errol?

This is a dog I spotted while wandering down Fulton Street in Brooklyn on New Year's Eve 2010. He was sitting in the front window of this liquor store, staring off into the distance... though I like to think that he is eyeing off the Moet!

I didn't have time to stop in and meet him properly, but I imagine he belongs to the owner of the store, and that his name might be Chuck or Boris... or maybe Errol?